Search Engine Optimisation is still the end game, you need to master it!!!
This article cuts through the fluff and concisely points to 11 Most crucial factors/elments and 11 essential SEO tools you need to integrate in your SEO Strategy to rank higher and get more traffic to your website/blog for exponential profit growth. There are so many SEO factors and tools out there, infact there is plethora of them, so much so it gets a little daunting and confusing on which SEO factors and SEO tools to use and for what. Hence our focus on the most critical SEO factors, tools and effective tactics that will get you ranking higher on search results and tripling your organic traffic in less than 60 days.
First of all, what is SEO?
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO): Basically depicts process of paying attention to your Web Architecture Elements & Organic Searchable Data, key to increasing your Traffic through organic searches by ranking higher than your competitors for searches of certain keywords, phrases and appearing on the first pages on the worlds’ top 10 Search Engines for 2019 (Google, Bing, Yahoo, Ask.com, AOL.com…….).
But what do you need to optimise and how?
SEO should involve technical audits and execution focused on current pertinent search engines factors with emphasis on usability, accessibility and quality.
Well !!! Lets get on to it..
SEO Factors and SEO Tools
Before rushing to create or buy your domain name and designing your website, it is of uttermost importance to carefully craft your domain strategy. Your Domain being the your website URL Address. Your Domain Strategy we make a whole lot of a difference on how your site will rank and content in the future. Most entrepreneurs and businesses tends to think that SEO is all about creating content with key words and link building..well!!! while these are important it is critical that you set a good precedence by taking care of your Domain SEO factors which are:
Domain age is probably the most crucial domain level factor. So what does this mean? …..before you rush into buying a domain you need to consider its longevity in relation to how you anticipate growth of your company and your market target. If you buy a domain or create one with out considering this factor you might fight your domain locked to a specific niche market that your have probably out grown and longer want to serve. This can become costly and time consuming to fix, hence you need a carefully thought out domain name, and correctly created linked structure for website pages, that will over time, culminate to a positive search visibility and ranking effect.
No domain penalties
Before you even think of optimizing your website it is important that you make sure your website adheres to google guideline, and doesn’t get hit with google penalties. Penalties can be your worst nightmare and they are a huge concern for SEO. If you are not really familiar with the google guidelines, it is important to refer to there before optimizing your site otherwise you will find your site being slapped with a penalty losing search ranking ad tones and tonnes of traffic which translates to huge losses in revenue and having to hire a expert to get
Penalties come in all shapes and sizes, so there isn’t exactly one definitive sign of a penalty.
There are two main types of penalties, and they need to be treated differently.
Penalty type #1 – Manual: Google employs manual quality raters.To check for any manual penalties, log into Google Search Console. Hopefully you will see something of this sort,
Penalty type #2 – Algorithmic: These are not as easily visible as manual penalties. Essentially, Google is constantly creating algorithms to detect spam and other violations, and when it finds something, it will penalizes your site. To recognize which algorithm(s) “hit” your site, you need to match the date when you saw the penalty occur (sharp traffic drop or index issue) with the date when Google ran one of its algorithms.
As a digital Marketer you need to continuously monitor your site’s search engine health, you’ll have a much easier time with this because you’ll know the current algorithm that every SEO news site is talking about is the one affecting you. If the penalty occurred in the past, don’t worry—you can still figure it out. Use Google Search Console or Google Analytics (GA), or both. If it’s a traffic issue, Google Analytics is the easiest. If it’s an indexing issue, you’ll need Search Console.
2. Website design Level Factors
Website design and organic search performance are intrinsically linked, which is to say that design the foremost priority of every Web design is that the brand comes out as genuine giving the website full ability to rank well for relevant terms. Design and marketing teams need to work closely together, on projects from the get go when creating a site. Websites have to be designed SEO in mind, a personalized feel of the Website and also use impactful fonts because these visual cues are what is going to drive Web traffic. Here are the factors you need to consider:
The Way Information Is Organized and Presented (Layout)
Should be based on what the brand intends to deliver to its target market and what it hopes to achieve through this Website and then build around the brand’s calls to action. The most important piece of information should be highlighted. Introduction paragraphs should have precise and meaningful headings that will help visitors find the information they are most interested in. Avoid cluttering pages with content and images, make use of professional image where ever possible without over doing it. Why is this important:
- First, well-structured content is easy to read. Which means that users can get the answer to their question faster.
- Second, organizing your content into sections helps Google understand what your content is all about.
Website Navigation (No. of Pages, Internal Linking and Menus)
While it is advisable to have a fairly sizable website that portrays your brand authority, it is very important to work with an optimum number of paged and internal links and Menu buttons so as to not overwhelm your site visitors. A good internal linking structure of great paramount in enhancing user experience.We can not over emphasize the importance of easy site navigation as a key factor in Web design. Complicated Web designs make your website visitors feel lost and overwhelmed as to where to go next resulting in a higher bounce rate loss of potential clients. This is why the pages should be designed in a way that the navigation bar stands out and drop-down menus are easily visible.Your goal from a design perspective is to create a site architecture that is intuitive for users to engage with, while your goal from an SEO perspective is to create an architecture that allows pages to be crawled and distributes internal links judiciously.
Responsive Web Design is about using HTML and CSS to automatically resize, hide, shrink, or enlarge, a website, to make it look good on all devices (desktops, tablets, and phones).Resize the browser (In this guide, we’re using Chrome) and take note of “break points” where your image resizes suddenly.
Make your branding unique and consistency across all platforms, whether it is the company Website, a brochure or flier, or any other business collateral. Every company decides upon a set of colors that it will use to represent itself. It is important to dedicate considerable time to deciding the color scheming of your company to avoid duplication or confusion in the future.Gabriel Shaoolian, Entrepreneur and founder of DesignRush.com puts it thi way, “Corporate colors have a certain decency and professionalism about them and should hence be used accordingly. Keep in mind, however, to keep it simple and not to make it too colorful or gaudy.” Use the colour palate to chose your brand colours carefully and strategically.
Embed a Call to Action
Having a website alone will not cut it, if you what to have a dominating digital foothold and presence online. You need to integrate your Website design plan with your social media marketing strategy and see for yourself the level of interaction that results. Include links to your company’s social media accounts on your Website, and strike intellectual and relevant conversations related to your brand to increase customer engagement and retention.
3. Page Speed Level & Technical SEO Factors
There are various page speed level factors which are intertwined with Technical SEO level factors in all complexities and sizes, so we will point your attention to the most critical factors using tools that will help you address those factors. There are couple tools toy can use to address your technical issues, tools like Gmetrix Google Page Speed, Pingdom and BingWebmaster
Gmetrix Speed test
GTmetrix, how ever last updates in 2014, it gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. Get up and running using GTmetrix with 3 easy tours. It will walk you through analyzing a page, understanding your reports and setting up of monitoring and alerts. Technical SEO- In many cases, traffic drops can be caused by technical issues:
- server issues
- robots.txt blocking access
- crawling issues
- improper redirects
Below is a screen shot of what gmetrix will show you when you run your url speed test
When you get such a report you may want to follow the recommendations on each line of assessment to get the best results:
Google Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.Constant website analysis, alerts, and error reports. These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.
4. Key words & long tail phrases
SEO Tools to use
The first place to start is with long-tail research and this can be done with the help of a number of tools. Our first choice, however, is always KeywordTool.io.
Ubersuggest helps you generate keyword ideas for your content marketing strategy and production. With Ubersuggest’s free keyword tool, generate an unlimited. Top Pages · Keywords. SEO Analyzer. BacklinksNEW! The Ultimate SEO Tool: Ubersuggest. Imagine being able to reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
Complete web stats and search insights
In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages. You can get this data either under Acquisition > Search Console > Queries or Acquisition > Campaigns > Organic Keywords.
5. Link Building
SEO Tool to use:
Use Ahref for Comprehensive link analysis
The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable. Ahref is probably one of the best backlink checker tool in the industry. Ahrefs runs the World’s largest index of live backlinks. Every 24 hours robots crawl ~4 Billion web pages and every 15 minutes they update index with fresh data.
Pro tip: Paste in a competitors website to find instant link opportunities.
Buzzsumo is one such software that can help you bring out the “A-game” of your content. … And in our next article we are going to review all the features individually, BuzzSumo Software as a whole, how it helps in strategizing content marketing and if it’s a value for your money or not.
The new Ubersuggest tool is more of a one stop shop, by that we mean it can help you with quite a number of SEO factors form analysing your competitors’ url, to key word search. Ubersuggest is also a tool that you can use to analyse your competitor’s backlinks,
Embed social sharing icons on your website
Encourage social mentions engagement and sharing
BuzzSumo https://buzzsumo.com/ has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in your niche market… Analyze what content performs best for any topic or competitor Find the key influencers to promote your content
Increase your website Visitors
Let us optimise your website so you can get more and more traffic over time, and which will mean more leads and sales. Stop the guessing game let searchers find your site, and let the professionals handle your SEO.
Monetize your Organic Traffic
In our quest to help you rank higher and convert more customers we will share with you more essential SEO ranking factors you need to consider to dominate search. You are guaranteed a well-optimized site that brings you more business.