Conversion Rate Optimization
Conversion optimization is about focused funnels and warm customers
ARE YOU EXPERIENCING STAGNATED GROWTH?
Do you want more people to buy from you? Our guess is, “YES”
Integrating conversion rate optimization (CRO) techniques can help you secure a bright future for SEO and ultimately your business. CRO techniques will increase the percentage of visitors that convert into customers on your website , that is more customers will take any of your desired actions on your web-pages, preferably one that you are tracking with your analytics tool i.e Google Analytics. Conversion examples include:
- Purchasing a product from the site
- Requesting a quote
- Subscribing to a service
- Signing up for email lists
- Creating an account
- Adding a product to the cart
Adopted from: Moz.com
Lets Get on to the Techniques
Conversion optimization means zero need, when it comes to increasing your marketing budget actually it should mean spending less for more conversions (sells, leads, clicks, likes, engagements etc). Put simply, this means, “just doing it better and more efficiently.” So leveraging some of the techniques in this post will result in more profit for you from your existing and new customers (new leads), ‘ basically from more traffic’ at the same marketing budget. Ultimately this means you will accomplish more, ‘sell more,’ with less. There are a number of techniques you can in-cooperate.
5 Techniques you can consider looking at:
- A/B split testing of your website elements and page layouts
- Create a unique customer value proposition
- Use simple compelling language in your copy
- Create some urgency to make your customer take action
- Act on your customer’s pain-points and remove them
Of these five techniques in this post we will briefly explain A/B split testing and brief give you actionable tips. The rest of the techniques will be explained in subsequent posts. This should give you time to implement the suggestions of this post and research on the other before our next post on the rest of the techniques. Lets get right into it:
A/B split testing of your website elements and page layouts
A/B testing is the process of comparing two versions of a website page or app, variation against a current experience lets you ask focused questions about changes to your website or app, and then collect data about the impact of that change.
Optimizely gives this pictograph that clearly depict what A/B split testing is.
Split testing can get you ahead of your competition, simply by uncovering what works better. Testing takes the guesswork out of website conversion optimisation and enables you to make well informed decisions that shift business conversations from guessing to actually knowing what converts better. Through A/B testing you can change page layouts, font types, colours, sizes,copy, your call to action, buttons and landing pages among other elements; and render different landing pages to your web-visitors there by seeing what works through your metrics. It enables you to measure the impact of the change by integrating your metrics. To improve your conversions you will need to measure results over time.
A/B Testing Process:
i). Track your website’s performance over a period of time by collecting data.
ii) Have measurable conversion goals. For example a media company can have a 25% increase in email sign up in 3 months as a goal.
iii) Create theories around why you think the test version -(variation) from the ‘control- (current version of the web page or app) will perform better.
iv)Create Variations Using your A/B testing software (like Optimizely or Crazy egg)
v) Run the A/B split test over time like 3months or as long as necessary, give it ample time to run so that you get relevant informed data.
vi) Analyse results and determine which converts better.
9 A/B testing tools to help improve conversions.
- Five Second Test.
- Google Analytics Experiments.
- Convert Experiment.
Most of these tools let you build, publish and test responsive landing pages, without any knowledge of coding, so go for it. Why not give it a go and let us know how it goes. Don’t hesitate to, like, share or leave a comment we would love to hear what you think of the tools we suggested to you and your experiences with A/B testing. Watch out for our next post…..Cheers!!